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CUSTOMER DEMAND SURGES AS JIM’S BOOKKEEPING APPROACHES 2018

As 2017 comes to a close, Jim’s Bookkeeping celebrates another year of growth where we have served an increasing number of customers across Australia.

National Franchisor Grant Meikle said Jim’s Bookkeeping had grown in 2017, with 12 new Franchisees starting their own franchise business during the year.

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The Jim’s Group has noticed significant trends during the last 12 months and these include:

  • As business owner’s lives get busier they are increasingly looking to outsource their bookkeeping;
  • There is ongoing demand for assistance with implementing cloud accounting software such as Xero, MYOB and QuickBooks Online; and
  • There is continued success for customers and Franchisees alike who work with the Jim’s Group.

One of Jim’s Bookkeeping success stories of the year was working with a Franchisee named Jim Karamitos. He manages the Port Melbourne franchise and has experienced great success since setting up his own business.

Jim joined Jim’s Bookkeeping so that he could operate his own business, and build a sustainable client base.  He has had great success since starting early in 2016 and this was recognised at our 2017 National Conference where Jim was awarded as Jim’s Bookkeeping’s Franchisee of the Year.

Jim’s Bookkeeping is anticipating a busy 12 months ahead involving further increased growth.

Throughout Australia we are actively seeking new Franchisees to come on board in order to meet growing customer demand.

 

“Customer service is central to everything we do and this commitment combined with a trusted brand like Jim’s means it’s a win-win for customers and for Franchisees,” said Grant Meikle.

Jim’s Group is currently hard pressed to recruit enough Franchisees as customer enquiries have surged in 2017 and continue to surge. Even though franchise numbers have risen five per cent over the past year, the number of leads have grown by 15 per cent since 2016.

CEO of Jim’s Group, Jim Penman, said he attributes recent growth to an increased focus on outstanding customer service, with automated review and feedback systems.

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Recent improvements in customer service are driven by heavy investments in IT. Jim’s Group now spends more than $1 million dollars per year on software development to increase efficiency and improve service to customers and Franchisees.

Increased customer demand is even more remarkable given:

  • Franchisees are encouraged not to compete locally on price;
  • Customer surveys suggest that around 75% of leads result in work being done; and
  • Advertising is being scaled back. In some areas, the advertising contribution of around $150 per month has to be given provigil online free shipping back to the Franchisees because it is simply not needed.

Customers are also reassured that Jim’s Group work is covered by a Warranty Fund that is funded by a once-off charge to new Franchisees (mostly $100). For example, the Group’s biggest ever pay-out was $120,000 to replace a very large fence that proved to be substandard. But such claims are rare, as evidenced by the fact that the Warranty Fund is currently $70,000 in surplus.

The sheer volume of current leads has made it much easier to put on Franchisees than in the past. In addition, there are leadership opportunities in the growing number of new Divisions – 52 at last count.

Of the existing 3,800 Franchisees, the age range varies from 20 to 73 years of age and includes people from a myriad of backgrounds and cultures. During 2017 there has been growing interest in owning a franchise from two distinct groups of people:

  • Those who are familiar with earning good incomes but finding themselves less employable as they reach their late 40s or early 50s; and
  • People who simply want an independent and balanced lifestyle with more family time. Though the average Franchise income is around $100,000 per annum (Jim’s Group does not record what Franchisees earn), top Franchisees can earn into the millions.

To enquire about booking a Jim’s Bookkeeping service or becoming a franchisee, please visit https://www.jims.net/

 

About Jim’s Group

When Jim Penman studied his PhD in history, it wasn’t remotely on his radar to build a multi million dollar global franchise business. Jim mowed lawns part-time to make his way through university. In 1982, having failed to secure an academic post, he launched a full-time business with a marketing budget of $24. In 1989 he began franchising. By focusing relentlessly on service to Franchisees and customers, and being highly selective as to who he put on, the business grew into what is now a national brand.

From mowing lawns, to cleaning houses or installing antennas Jim’s Group has 52 Divisions and 3,800 Franchisees in Australia, New Zealand, Canada and the United Kingdom. The Group estimates that it serves more than 100,000 customers each week.

The Jim’s Group headquarters is on a sprawling campus in Mooroolbark where Franchisees regularly meet for training and business development. It also doubles as a popular reception center, with a special focus on church groups and non-profits.